My Skin.AI
My Skin.AI
Making personalised skincare feel truly personal
Making personalised skincare feel truly personal
Timeline
6 weeks
Industry
Skincare
Platform
Desktop +
Mobile Website
Services
User research
Product strategy
UI design
Brand and visual identity
Responsive design
Usability testing
Timeline
6 weeks
Industry
Skincare
Platform
Desktop +
Mobile website
Services
User research
Product strategy
UI design
Brand and visual identity
Responsive design
Usability testing
The problem
The problem
The problem
"I know my skin and I know what I want my skin to look like, but I have no idea how to get there.”
Despite the skincare industry being more saturated than ever, most people still struggle to identify what's actually right for their skin.
My client, Dr. Sola—a dermatological scientist—had recognised this challenge early on. He wanted to create a tool that would help people actually understand what works for their unique skin, rather than just categorizing them into generic 'skin types' or pre-existing product buckets.
"I know my skin and I know what I want my skin to look like, but I have no idea how to get there.”
Despite the skincare industry being more saturated than ever, most people still struggle to identify what's actually right for their skin.
My client, Dr. Sola—a dermatological scientist—had recognised this challenge early on. He wanted to create a tool that would help people actually understand what works for their unique skin, rather than just categorizing them into generic 'skin types' or pre-existing product buckets.
"I know my skin and I know what I want my skin to look like, but I have no idea how to get there.”
Despite the skincare industry being more saturated than ever, most people still struggle to identify what's actually right for their skin.
My client, Dr. Sola—a dermatological scientist—had recognised this challenge early on. He wanted to create a tool that would help people actually understand what works for their unique skin, rather than just categorizing them into generic 'skin types' or pre-existing product buckets.
The solution
The solution
The solution
Working with Dr. Sola, we created MySkin.ai—an AI-powered skincare assessment that treats users as experts on their own skin.
The tool acknowledges their expertise and experiences through comprehensive questioning, provides a personalised dashboard that reflects their unique journey, and delivers ingredient recommendations backed by scientific explanations. Rather than categorising users into generic buckets, we built an experience that makes people feel genuinely heard and understood.
Working with Dr. Sola, we created MySkin.ai—an AI-powered skincare assessment that treats users as experts on their own skin.
The tool acknowledges their expertise and experiences through comprehensive questioning, provides a personalised dashboard that reflects their unique journey, and delivers ingredient recommendations backed by scientific explanations. Rather than categorising users into generic buckets, we built an experience that makes people feel genuinely heard and understood.
Working with Dr. Sola, we created MySkin.ai—an AI-powered skincare assessment that treats users as experts on their own skin.
The tool acknowledges their expertise and experiences through comprehensive questioning, provides a personalised dashboard that reflects their unique journey, and delivers ingredient recommendations backed by scientific explanations. Rather than categorising users into generic buckets, we built an experience that makes people feel genuinely heard and understood.
MY INITIAL HYPOTHESIS
MY INITIAL HYPOTHESIS
MY INITIAL HYPOTHESIS
When developing questions for a skincare assessment, the gap between scientific accuracy and user-friendliness might be too wide to bridge.
When developing questions for a skincare assessment, the gap between scientific accuracy and user-friendliness might be too wide to bridge.
When developing questions for a skincare assessment, the gap between scientific accuracy and user-friendliness might be too wide to bridge.
TL;DR
TL;DR
TL;DR
DISCOVER
DISCOVER
DISCOVER
The industry-wide reality check
The industry-wide reality check
Most skincare brands now offer "personalised" diagnostic tools through photo-based analysis or question-based assessments. I analysed 6 of these experiences to understand how the industry was approaching personalisation.
Most skincare brands now offer "personalised" diagnostic tools through photo-based analysis or question-based assessments. I analysed 6 of these experiences to understand how the industry was approaching personalisation.
Photo-based tools scored users on metrics like "wrinkles" and "pores" but ignored crucial contextual factors like lifestyle and environment
Photo-based tools scored users on metrics like "wrinkles" and "pores" but ignored crucial contextual factors like lifestyle and environment
Question-based platforms felt surface-level, funnelling users toward existing products rather than truly understanding their needs.
Question-based platforms felt surface-level, funnelling users toward existing products rather than truly understanding their needs.
Most tools treated users as blank slates rather than acknowledging the expertise and experience they have built over their journey.
Most tools treated users as blank slates rather than acknowledging the expertise and experience they have built over their journey.
There was clear space for a tool that provided genuine personalisation by considering the full context of an individual's skin reality.
There was clear space for a tool that provided genuine personalisation by considering the full context of an individual's skin reality.
The industry-wide reality check
Photo-based tools scored users on metrics like "wrinkles" and "pores" but ignored crucial contextual factors like lifestyle and environment
Question-based platforms felt surface-level, funnelling users toward existing products rather than truly understanding their needs.
Most tools treated users as blank slates rather than acknowledging the expertise and experience they have built over their journey.
Most skincare brands now offer "personalised" diagnostic tools through photo-based analysis or question-based assessments. I analysed 6 of these experiences to understand how the industry was approaching personalisation.
There was clear space for a tool that provided genuine personalisation by considering the full context of an individual's skin reality.
Uncovering what personalisation means to users
Uncovering what personalisation means to users
Uncovering what personalisation means to users
I conducted interviews with 7 participants across different ethnicities, ages, genders, and skincare knowledge levels to understand their relationship with their skin and the skincare landscape. Four key insights emerged:
I conducted interviews with 7 participants across different ethnicities, ages, genders, and skincare knowledge levels to understand their relationship with their skin and the skincare landscape. Four key insights emerged:
I conducted interviews with 7 participants across different ethnicities, ages, genders, and skincare knowledge levels to understand their relationship with their skin and the skincare landscape. Four key insights emerged:
Users know exactly what affects their skin
They know exactly what’s going to affect it and how - from weather to hormones to what they eat.
They're well-read but stuck on specifics
Users research ingredients extensively but don't know what to use or how to use it properly for THEIR skin.
They crave scientific explanations
They don’t just want to be told what to use - they want to be educated and empowered about their skin.
Skincare is often a long trial-and-error journey
Most users have had a long history with their skin. This experience needs acknowledged, not dismissed.
Users know exactly what affects their skin
They know exactly what’s going to affect it and how - from weather to hormones to what they eat.
They're well-read but stuck on specifics
Users research ingredients extensively but don't know what to use or how to use it properly for THEIR skin.
They crave scientific explanations
They don’t just want to be told what to use - they want to be educated and empowered about their skin.
Skincare is often a long trial-and-error journey
Most users have had a long history with their skin. This experience needs acknowledged, not dismissed.
Users know exactly what affects their skin
They know exactly what’s going to affect it and how - from weather to hormones to what they eat.
They're well-read but stuck on specifics
Users research ingredients extensively but don't know what to use or how to use it properly for THEIR skin.
Skincare is often a long trial-and-error journey
Most users have had a long history with their skin. This experience needs acknowledged, not dismissed.
They crave scientific explanations
They don’t just want to be told what to use - they want to be educated and empowered about their skin.
Users know exactly what affects their skin
They know exactly what’s going to affect it and how - from weather to hormones to what they eat.
They're well-read but stuck on specifics
Users research ingredients extensively but don't know what to use or how to use it properly for THEIR skin.
Skincare is often a long trial-and-error journey
Most users have had a long history with their skin. This experience needs acknowledged, not dismissed.
They crave scientific explanations
They don’t just want to be told what to use - they want to be educated and empowered about their skin.
What emerged was a fundamental shift in how we needed to approach personalisation—from solving for users to solving with them, and from instructing users to empowering them.
What emerged was a fundamental shift in how we needed to approach personalisation—from solving for users to solving with them, and from instructing users to empowering them.
WHAT I DISCOVERED
WHAT I DISCOVERED
WHAT I DISCOVERED
Many users are experts on their own skin who come with years of experience and valuable knowledge that needs to be acknowledged.
Many users are experts on their own skin who come with years of experience and valuable knowledge that needs to be acknowledged.
Many users are experts on their own skin who come with years of experience and valuable knowledge that needs to be acknowledged.
DEFINE
DEFINE
DEFINE
Zeroing in on the problem
Zeroing in on the problem
Zeroing in on the problem
Talking to users helped cement who we were designing for—people who understand their skin and have built up valuable knowledge through their personal skincare journey. Each person has their own unique situation—from different skin concerns, lifestyles, environments, and goals—but they lack a way to translate all this self-knowledge into actionable guidance that's truly tailored to them.
Talking to users helped cement who we were designing for—people who understand their skin and have built up valuable knowledge through their personal skincare journey. Each person has their own unique situation—from different skin concerns, lifestyles, environments, and goals—but they lack a way to translate all this self-knowledge into actionable guidance that's truly tailored to them.
Talking to users helped cement who we were designing for—people who understand their skin and have built up valuable knowledge through their personal skincare journey. Each person has their own unique situation—from different skin concerns, lifestyles, environments, and goals—but they lack a way to translate all this self-knowledge into actionable guidance that's truly tailored to them.
Skincare veterans with years of experience
Want personalized guidance for their specific context
Frustrated by years of trial and error
Overwhelmed by contradictory information and advice
Skincare veterans with years of experience
Want personalized guidance for their specific context
Frustrated by years of trial and error
Overwhelmed by contradictory information and advice
Skincare veterans with years of experience
Want personalized guidance for their specific context
Frustrated by years of trial and error
Overwhelmed by contradictory information and advice
DEFINING THE PROBLEM
DEFINING THE PROBLEM
DEFINING THE PROBLEM
How might we help skincare users discover and manage routines that truly reflect their unique skin, lifestyle, environment and lived experience?
How might we help skincare users discover and manage routines that truly reflect their unique skin, lifestyle, environment and lived experience?
How might we help skincare users discover and manage routines that truly reflect their unique skin, lifestyle, environment and lived experience?
IDEATE
IDEATE
IDEATE
From insights to features
From insights to features
From insights to features
The research revealed three critical user needs that shaped our core features:
The research revealed three critical user needs that shaped our core features:
The research revealed three critical user needs that shaped our core features:
Users wanted tools that understood their complete reality—skin concerns, lifestyle, environment, ethnicity etc.
Users wanted tools that understood their complete reality—skin concerns, lifestyle, environment, ethnicity etc.
Users wanted tools that understood their complete reality—skin concerns, lifestyle, environment, ethnicity etc.
Comprehensive skin assessment that goes far beyond basic skin type questions
Comprehensive skin assessment that goes far beyond basic skin type questions
Comprehensive skin assessment that goes far beyond basic skin type questions
Users needed to see that their expertise and journey were understood, not dismissed.
Users needed to see that their expertise and journey were understood, not dismissed.
Users needed to see that their expertise and journey were understood, not dismissed.
Personalised dashboard that summarised their unique skin story and made them feel genuinely seen.
Personalised dashboard that summarised their unique skin story and made them feel genuinely seen.
Personalised dashboard that summarised their unique skin story and made them feel genuinely seen.
Users craved scientific explanations behind recommendations to build trust and understanding.
Users craved scientific explanations behind recommendations to build trust and understanding.
Users craved scientific explanations behind recommendations to build trust and understanding.
AI-powered personalised recommendation engine with scientific explanations for each each active ingredient.
AI-powered personalised recommendation engine with scientific explanations for each each active ingredient.
AI-powered personalised recommendation engine with scientific explanations for each each active ingredient.
Building the assessment
Building the assessment
Building the assessment
The user flow itself was straightforward: skin assessment —> personalised dashboard —> personalised recommendations. But the real challenge was crafting the questions themselves. Based on the primary research insights, I sat with Dr. Sola to understand what information his AI-powered recommendation engine would need to provide accurate suggestions and drafted some initial questions.
The user flow itself was straightforward: skin assessment —> personalised dashboard —> personalised recommendations. But the real challenge was crafting the questions themselves. Based on the primary research insights, I sat with Dr. Sola to understand what information his AI-powered recommendation engine would need to provide accurate suggestions and drafted some initial questions.
The user flow itself was straightforward: skin assessment —> personalised dashboard —> personalised recommendations. But the real challenge was crafting the questions themselves. Based on the primary research insights, I sat with Dr. Sola to understand what information his AI-powered recommendation engine would need to provide accurate suggestions and drafted some initial questions.
Balancing science with user experience
Balancing science with user experience
Balancing science with user experience
Dr. Sola came from a rigorous scientific background but was building a consumer product for the first time. Our conversations revealed some interesting questions
Dr. Sola came from a rigorous scientific background but was building a consumer product for the first time. Our conversations revealed some interesting questions
Dr. Sola came from a rigorous scientific background but was building a consumer product for the first time. Our conversations revealed some interesting questions
How can we balance scientific accuracy with user experience?
How can we balance scientific accuracy with user experience?
How can we balance scientific accuracy with user experience?
How can we use user-friendly language without losing precision?
How can we use user-friendly language without losing precision?
How can we use user-friendly language without losing precision?
How can we gather comprehensive data without overwhelming users?
How can we gather comprehensive data without overwhelming users?
How can we gather comprehensive data without overwhelming users?
Since the core experience would be the assessment questions, I built the questions as a simple survey and tested them directly with users. The feedback was immediate and actionable. With this user feedback in hand, Dr. Sola and I essentially built a decision tree of questions and refined them to make sure they captured the scientific accuracy he needed while remaining user-friendly and accessible.
Since the core experience would be the assessment questions, I built the questions as a simple survey and tested them directly with users. The feedback was immediate and actionable. With this user feedback in hand, Dr. Sola and I essentially built a decision tree of questions and refined them to make sure they captured the scientific accuracy he needed while remaining user-friendly and accessible.
Since the core experience would be the assessment questions, I built the questions as a simple survey and tested them directly with users. The feedback was immediate and actionable. With this user feedback in hand, Dr. Sola and I essentially built a decision tree of questions and refined them to make sure they captured the scientific accuracy he needed while remaining user-friendly and accessible.
Testing revealed A LOT of feedback on the questions
User feedback revealed issues with question clarity, answer option availability, and sensitive question framing
Testing revealed A LOT of feedback on the questions
User feedback revealed issues with question clarity, answer option availability, and sensitive question framing
Testing revealed A LOT of feedback on the questions
User feedback revealed issues with question clarity, answer option availability, and sensitive question framing
THE IDEATING PROCESS
THE IDEATING PROCESS
THE IDEATING PROCESS
The key challenge lay in translating complex scientific requirements into accessible questions without dismissing users' existing knowledge and experience.
The key challenge lay in translating complex scientific requirements into accessible questions without dismissing users' existing knowledge and experience.
The key challenge lay in translating complex scientific requirements into accessible questions without dismissing users' existing knowledge and experience.
DESIGN
DESIGN
DESIGN
Building an identity that respects agency
Building an identity that respects agency
Building an identity that respects agency
Starting from scratch meant creating the entire brand identity. The biggest decision was the name: "MySkin.ai" vs "Dr. Sola AI." We chose MySkin.ai deliberately—research showed users felt frustrated when professionals dismissed their expertise, therefore, "MySkin" reinforced that they had agency over their skin.
The logo I designed carried this message forward—a fingerprint that represented the uniqueness of each individual's skin, but also a circuit pattern representing the AI technology being used. The overall design mirrored this approach: deeply personal yet technologically driven.
Starting from scratch meant creating the entire brand identity. The biggest decision was the name: "MySkin.ai" vs "Dr. Sola AI." We chose MySkin.ai deliberately—research showed users felt frustrated when professionals dismissed their expertise, therefore, "MySkin" reinforced that they had agency over their skin.
The logo I designed carried this message forward—a fingerprint that represented the uniqueness of each individual's skin, but also a circuit pattern representing the AI technology being used. The overall design mirrored this approach: deeply personal yet technologically driven.
Starting from scratch meant creating the entire brand identity. The biggest decision was the name: "MySkin.ai" vs "Dr. Sola AI." We chose MySkin.ai deliberately—research showed users felt frustrated when professionals dismissed their expertise, therefore, "MySkin" reinforced that they had agency over their skin.
The logo I designed carried this message forward—a fingerprint that represented the uniqueness of each individual's skin, but also a circuit pattern representing the AI technology being used. The overall design mirrored this approach: deeply personal yet technologically driven.
Fingerprint design represents uniqueness of skin
Circuit-like pattern represents use of AI technology
Home page
Skin profile dashboard
Personalised recommendations
Skin assessment
Fingerprint design represents uniqueness of skin
Circuit-like pattern represents use of AI technology
Home page
Skin profile dashboard
Personalised recommendations
Skin assessment
Fingerprint design represents uniqueness of skin
Circuit-like pattern represents use of AI technology
Home page
Skin profile dashboard
Personalised recommendations
Skin assessment
While Dr. Sola preferred a desktop-first approach, I also designed for mobile given that many users mentioned that they research skincare products on their phones, ensuring the assessment worked seamlessly across both platforms.
While Dr. Sola preferred a desktop-first approach, I also designed for mobile given that many users mentioned that they research skincare products on their phones, ensuring the assessment worked seamlessly across both platforms.
While Dr. Sola preferred a desktop-first approach, I also designed for mobile given that many users mentioned that they research skincare products on their phones, ensuring the assessment worked seamlessly across both platforms.
DECISIONS AROUND DESIGN
DECISIONS AROUND DESIGN
DECISIONS AROUND DESIGN
Every design decision needed to reinforce user agency, from the name choice to the logo symbolism, to counteract their frustration with dismissive products/professionals.
Every design decision needed to reinforce user agency, from the name choice to the logo symbolism, to counteract their frustration with dismissive products/professionals.
Every design decision needed to reinforce user agency, from the name choice to the logo symbolism, to counteract their frustration with dismissive products/professionals.
TEST
TEST
TEST
Mimicking the natural experience
Mimicking the natural experience
Mimicking the natural experience
For high-fidelity testing, I chose unmoderated testing via Maze with 10 skincare users. Based on previous experience, I believed that users rushed more through tasks when being observed, and I wanted them to go through the experience naturally.
Results were extremely positive—feedback showed that users genuinely felt understood, educated, and empowered.
For high-fidelity testing, I chose unmoderated testing via Maze with 10 skincare users. Based on previous experience, I believed that users rushed more through tasks when being observed, and I wanted them to go through the experience naturally.
Results were extremely positive—feedback showed that users genuinely felt understood, educated, and empowered.
For high-fidelity testing, I chose unmoderated testing via Maze with 10 skincare users. Based on previous experience, I believed that users rushed more through tasks when being observed, and I wanted them to go through the experience naturally.
Results were extremely positive—feedback showed that users genuinely felt understood, educated, and empowered.
I do not feel like I am being sold to but instead educated. I feel like it empowers me to learn about what works for my skin.
I do not feel like I am being sold to but instead educated. I feel like it empowers me to learn about what works for my skin.
I do not feel like I am being sold to but instead educated. I feel like it empowers me to learn about what works for my skin.
4.5/5
4.5/5
4.5/5
Interest
level
Interest
level
Interest
level
Desire to try and use the actual service if it were available
Desire to try and use the actual service if it were available
Desire to try and use the actual service if it were available
4.3/5
4.3/5
4.3/5
Product differentiation
Product differentiation
Product differentiation
How different users found this experience vs. others available
How different users found this experience vs. others available
How different users found this experience vs. others available
4.7/5
4.7/5
4.7/5
Personalisation score
Personalisation score
Personalisation score
How well the tool understands their individual skin needs
How well the tool understands their individual skin needs
How well the tool understands their individual skin needs
3.9/5
3.9/5
3.9/5
Trust in
recommendations
Trust in
recommendations
Trust in
recommendations
Confidence in the AI-powered ingredient suggestions
Confidence in the AI-powered ingredient suggestions
Confidence in the AI-powered ingredient suggestions
While the overall scores were positive, trust was a key area that needed improvement. Some of the assessment questions also needed further clarity and refinement.
While the overall scores were positive, trust was a key area that needed improvement. Some of the assessment questions also needed further clarity and refinement.
While the overall scores were positive, trust was a key area that needed improvement. Some of the assessment questions also needed further clarity and refinement.
1.
Users were asked to identify which active ingredients were in their skincare routine. Less experienced skincare struggled to provide accurate responses, finding the question too technical.
THE SOLUTION
Similar to other complex questions, a "Need help answering?" button was added
Button opens a modal that provides users with information about where these ingredients are commonly found in skincare products, making it more accessible.
2.
Users were asked about their eating habits. However, the answer options implied frequency e.g. “I consume alcohol frequently,” which excluded those who consumed items more/less often.
THE SOLUTION
Answer options were simplified to focus on food categories e.g. “processed/packaged foods” rather than habits.
Reframed the question to "Which of the following are regularly included in your diet?" and added a qualifier for what ‘regularly’ means.
3.
While users liked the simplicity and clarity of the recommendations provided, they indicated that scientific backing and credibility indicators would build confidence in the suggestions.
THE SOLUTION
If users are interested in learning more about an ingredient, they can open a detailed card with further information
Key details about the ingredient, when and how to use it are provided in a digestible format
Scientific evidence about the ingredient is provided in the form of research studies, clinical trials and expert insights
Sources add further credibility to the information
1.
Users were asked to identify which active ingredients were in their skincare routine. Less experienced skincare struggled to provide accurate responses, finding the question too technical.
THE SOLUTION
Similar to other complex questions, a "Need help answering?" button was added
Button opens a modal that provides users with information about where these ingredients are commonly found in skincare products, making it more accessible.
2.
Users were asked about their eating habits. However, the answer options implied frequency e.g. “I consume alcohol frequently,” which excluded those who consumed items more/less often.
THE SOLUTION
Answer options were simplified to focus on food categories e.g. “processed/packaged foods” rather than habits.
Reframed the question to "Which of the following are regularly included in your diet?" and added a qualifier for what ‘regularly’ means.
3.
While users liked the simplicity and clarity of the recommendations provided, they indicated that scientific backing and credibility indicators would build confidence in the suggestions.
THE SOLUTION
If users are interested in learning more about an ingredient, they can open a detailed card with further information
Key details about the ingredient, when and how to use it are provided in a digestible format
Scientific evidence about the ingredient is provided in the form of research studies, clinical trials and expert insights
Sources add further credibility to the information
1.
Users were asked to identify which active ingredients were in their skincare routine. Less experienced skincare struggled to provide accurate responses, finding the question too technical.
THE SOLUTION
Similar to other complex questions, a "Need help answering?" button was added
Button opens a modal that provides users with information about where these ingredients are commonly found in skincare products, making it more accessible.
2.
Users were asked about their eating habits. However, the answer options implied frequency e.g. “I consume alcohol frequently,” which excluded those who consumed items more/less often.
THE SOLUTION
Answer options were simplified to focus on food categories e.g. “processed/packaged foods” rather than habits.
Reframed the question to "Which of the following are regularly included in your diet?" and added a qualifier for what ‘regularly’ means.
3.
While users liked the simplicity and clarity of the recommendations provided, they indicated that scientific backing and credibility indicators would build confidence in the suggestions.
THE SOLUTION
If users are interested in learning more about an ingredient, they can open a detailed card with further information
Key details about the ingredient, when and how to use it are provided in a digestible format
Scientific evidence about the ingredient is provided in the form of research studies, clinical trials and expert insights
Sources add further credibility to the information
WHAT TESTING SAID
WHAT TESTING SAID
While users valued feeling heard and understood, building trust in AI-powered recommendations required transparent scientific evidence they could evaluate themselves.
While users valued feeling heard and understood, building trust in AI-powered recommendations required transparent scientific evidence they could evaluate themselves.
While users valued feeling heard and understood, building trust in AI-powered recommendations required transparent scientific evidence they could evaluate themselves.
REFLECT
REFLECT
REFLECT
Explore the concept
Explore the concept
Take the assessment
Take the assessment
Receive your recommendations
Receive your recommendations
Small tweaks towards true personalisation
Small tweaks towards true personalisation
Small tweaks towards true personalisation
MySkin.ai wasn't vastly different from other question-based assessments, but small tweaks in the way we asked questions, acknowledged their experiences, and presented recommendations helped the experience feel personalised.
MySkin.ai wasn't vastly different from other question-based assessments, but small tweaks in the way we asked questions, acknowledged their experiences, and presented recommendations helped the experience feel personalised.
MySkin.ai wasn't vastly different from other question-based assessments, but small tweaks in the way we asked questions, acknowledged their experiences, and presented recommendations helped the experience feel personalised.
Takes a holistic approach to evaluating each individual's skin
Takes a holistic approach to evaluating each individual's skin
Takes a holistic approach to evaluating each individual's skin
I like that it gains an overall picture of a persons lifestyle, habits, background etc in the assessment.
I like that it gains an overall picture of a persons lifestyle, habits, background etc in the assessment.
I like that it gains an overall picture of a persons lifestyle, habits, background etc in the assessment.
Focuses on educating and empowering users, not just selling to them
Focuses on educating and empowering users, not just selling to them
Focuses on educating and empowering users, not just selling to them
It empowers me to learn about what works for my skin, instead of spending money on products I am not sure would work
It empowers me to learn about what works for my skin, instead of spending money on products I am not sure would work
It empowers me to learn about what works for my skin instead of spending money on products I am not sure would work
Represents diversity in both questions and recommendations
Represents diversity in both questions and recommendations
Represents diversity in both questions and recommendations
The uniqueness comes from the inclusivity. I like that the brand is diverse in presentation and takes into account diversity.
The uniqueness comes from the inclusivity. I like that the brand is diverse in presentation and takes into account diversity.
The uniqueness comes from the inclusivity. I like that the brand is diverse in presentation and takes into account diversity.
Final thoughts
Final thoughts
Final thoughts
1.
Users aren't blank slates - they come with their own experiences
Users aren't blank slates - they come with their own experiences
Users aren't blank slates - they come with their own experiences
It was important to acknowledge their journey and experiences rather than treating them as complete beginners.
It was important to acknowledge their journey and experiences rather than treating them as complete beginners.
It was important to acknowledge their journey and experiences rather than treating them as complete beginners.
2.
Balancing perspectives requires constant communication
Balancing perspectives requires constant communication
Balancing perspectives requires constant communication
Every decision had to balance scientific accuracy and user experience, requiring ongoing dialogue between Dr. Sola and myself.
Every decision had to balance scientific accuracy and user experience, requiring ongoing dialogue between Dr. Sola and myself.
Every decision had to balance scientific accuracy and user experience, requiring ongoing dialogue between Dr. Sola and myself.
3.
The UX process should adapt to project requirements
The UX process should adapt to project requirements
The UX process should adapt to project requirements
Testing the initial questions as a survey gave us insights that conventional methods wouldn't have revealed.
Testing the initial questions as a survey gave us insights that conventional methods wouldn't have revealed.
Testing the initial questions as a survey gave us insights that conventional methods wouldn't have revealed.
If I had to do it again…
If I had to do it again…
If I had to do it again…
Since many users research skincare on mobile, I would have specifically tested the mobile version to ensure the assessment worked as well on smaller screens. While the current assessment focused on the most common skin concerns, testing with users who have specific conditions like rosacea or eczema could have revealed additional question needs.
Since many users research skincare on mobile, I would have specifically tested the mobile version to ensure the assessment worked as well on smaller screens. While the current assessment focused on the most common skin concerns, testing with users who have specific conditions like rosacea or eczema could have revealed additional question needs.
Since many users research skincare on mobile, I would have specifically tested the mobile version to ensure the assessment worked as well on smaller screens. While the current assessment focused on the most common skin concerns, testing with users who have specific conditions like rosacea or eczema could have revealed additional question needs.