Small Drops
Small Drops
Bridging the generational gap in charitable giving in India
Bridging the generational gap in charitable giving in India
Timeline
Timeline
7 weeks
7 weeks
Industry
Industry
Non-profit
Non-profit
Platform
Platform
Mobile application
Mobile application
Services
Services
User research
Product strategy
UI design
Brand and visual identity
Usability testing
User research
Product strategy
UI design
Brand and visual identity
Usability testing
Timeline
7 weeks
Industry
Non-profit
Platform
Mobile application
Services
User research
Product strategy
UI design
Brand and visual identity
Usability testing
The problem
The problem
The problem
Like many people I'd spoken to, I wanted to donate and make a real difference, but had no idea what was actually useful or how to create genuine impact. So I just... didn't donate at all.
This problem is part of a larger global crisis in charitable giving where potential donors are stuck in analysis paralysis—wanting to help but lacking the tools, transparency, and guidance to feel confident their contributions will create meaningful change.
Like many people I'd spoken to, I wanted to donate and make a real difference, but had no idea what was actually useful or how to create genuine impact. So I just... didn't donate at all.
This problem is part of a larger global crisis in charitable giving where potential donors are stuck in analysis paralysis—wanting to help but lacking the tools, transparency, and guidance to feel confident their contributions will create meaningful change.
Like many people I'd spoken to, I wanted to donate and make a real difference, but had no idea what was actually useful or how to create genuine impact. So I just... didn't donate at all.
This problem is part of a larger global crisis in charitable giving where potential donors are stuck in analysis paralysis—wanting to help but lacking the tools, transparency, and guidance to feel confident their contributions will create meaningful change.
The solution
The solution
The solution
A mobile platform that makes charitable giving as intuitive as scrolling on social media, while providing the transparency and impact tracking that donors desperately need.
Small Drops connects younger, socially-conscious individuals with verified charitable organizations through personalized discovery, bite-sized impact updates, and seamless donation experiences.
A mobile platform that makes charitable giving as intuitive as scrolling on social media, while providing the transparency and impact tracking that donors desperately need.
Small Drops connects younger, socially-conscious individuals with verified charitable organizations through personalized discovery, bite-sized impact updates, and seamless donation experiences.
A mobile platform that makes charitable giving as intuitive as scrolling on social media, while providing the transparency and impact tracking that donors desperately need.
Small Drops connects younger, socially-conscious individuals with verified charitable organizations through personalized discovery, bite-sized impact updates, and seamless donation experiences.
MY INITIAL HYPOTHESIS
MY INITIAL HYPOTHESIS
MY INITIAL HYPOTHESIS
The charitable giving "problem" might actually be a generational design problem— built for one generation's preferences while inadvertently missing another's entirely.
The charitable giving "problem" might actually be a generational design problem— built for one generation's preferences while inadvertently missing another's entirely.
The charitable giving "problem" might actually be a generational design problem— built for one generation's preferences while inadvertently missing another's entirely.
TL;DR
TL;DR
TL;DR
DISCOVER
DISCOVER
DISCOVER
Understanding the landscape
Understanding the landscape
Before diving into user research, I analyzed charitable platforms both in India and internationally to understand how they approached donor engagement:
Before diving into user research, I analyzed charitable platforms both in India and internationally to understand how they approached donor engagement:
Transparency-focused platforms (like Charity Navigator) create trust, but miss the emotional storytelling that creates connection.
Transparency-focused platforms (like Charity Navigator) create trust, but miss the emotional storytelling that creates connection.
Well-executed apps (like ShareTheMeal) keep users engaged but are narrowly focused on only one type of cause e.g. hunger
Well-executed apps (like ShareTheMeal) keep users engaged but are narrowly focused on only one type of cause e.g. hunger
Most platforms prioritize individual fundraisers over established non-profits, creating trust and legitimacy concerns.
Most platforms prioritize individual fundraisers over established non-profits, creating trust and legitimacy concerns.
There is a clear opportunity for a solution that bridges these three worlds: emotional storytelling, broad cause coverage, and organizational legitimacy—no platform does all three.
There is a clear opportunity for a solution that bridges these three worlds: emotional storytelling, broad cause coverage, and organizational legitimacy—no platform does all three.
Understanding the landscape
Before diving into user research, I analyzed charitable platforms both in India and internationally to understand how they approached donor engagement:
Transparency-focused platforms (like Charity Navigator) create trust, but miss the emotional storytelling that creates connection.
Well-executed apps (like ShareTheMeal) keep users engaged but are narrowly focused on only one type of cause e.g. hunger
Most platforms prioritize individual fundraisers over established non-profits, creating trust and legitimacy concerns.
There is a clear opportunity for a solution that bridges these three worlds: emotional storytelling, broad cause coverage, and organizational legitimacy—no platform does all three.
The AHA moment
The AHA moment
The AHA moment
I interviewed 9 participants - 6 donors and 3 non-profits - to understand both sides of charitable giving. After interviewing my first participant over 40, a pattern emerged that changed everything. I immediately pivoted my research strategy, intentionally seeking out additional older donors for comparison.
I interviewed 9 participants - 6 donors and 3 non-profits - to understand both sides of charitable giving. After interviewing my first participant over 40, a pattern emerged that changed everything. I immediately pivoted my research strategy, intentionally seeking out additional older donors for comparison.
I interviewed 9 participants - 6 donors and 3 non-profits - to understand both sides of charitable giving. After interviewing my first participant over 40, a pattern emerged that changed everything. I immediately pivoted my research strategy, intentionally seeking out additional older donors for comparison.
Older donors
Younger donors
Use traditional donation methods (cash, in-kind)
Want formal impact reports and documents
Foster personal connections, in-person visits
Prefer long-term, structured philanthropy
Need seamless digital donation methods
Want bite-sized visual updates
Need seamless digital donation methods
Time-constrained but more trusting
Need seamless digital donation methods
Time-constrained but more trusting
Emotionally-led, discover causes through social media
Want bite-sized visual updates
Older donors
Younger donors
Use traditional donation methods (cash, in-kind)
Want formal impact reports and documents
Foster personal connections, in-person visits
Prefer long-term, structured philanthropy
Need seamless digital donation methods
Want bite-sized visual updates
Need seamless digital donation methods
Time-constrained but more trusting
Need seamless digital donation methods
Time-constrained but more trusting
Emotionally-led, discover causes through social media
Want bite-sized visual updates
Older donors
Younger donors
Use traditional donation methods (cash, in-kind)
Want formal impact reports and documents
Foster personal connections, in-person visits
Prefer long-term, structured philanthropy
Need seamless digital donation methods
Want bite-sized visual updates
Need seamless digital donation methods
Time-constrained but more trusting
Need seamless digital donation methods
Time-constrained but more trusting
Emotionally-led, discover causes through social media
Want bite-sized visual updates
Till now, non-profits had built their entire engagement strategy around older donors, creating a fundamental misalignment with younger donors' expectations. It wasn’t just about tracking impact - younger donors didn't even know where to start. They didn't know what causes to donate to, how to evaluate organizations, or even how to begin.
Till now, non-profits had built their entire engagement strategy around older donors, creating a fundamental misalignment with younger donors' expectations. It wasn’t just about tracking impact - younger donors didn't even know where to start. They didn't know what causes to donate to, how to evaluate organizations, or even how to begin.
Till now, non-profits had built their entire engagement strategy around older donors, creating a fundamental misalignment with younger donors' expectations. It wasn’t just about tracking impact - younger donors didn't even know where to start. They didn't know what causes to donate to, how to evaluate organizations, or even how to begin.
WHAT I DISCOVERED
WHAT I DISCOVERED
WHAT I DISCOVERED
The charitable giving "problem" might actually be a generational design problem— built for one generation's preferences while inadvertently missing another's entirely.
The charitable giving "problem" might actually be a generational design problem— built for one generation's preferences while inadvertently missing another's entirely.
The charitable giving "problem" might actually be a generational design problem— built for one generation's preferences while inadvertently missing another's entirely.
DEFINE
DEFINE
DEFINE
Reframing the problem
Reframing the problem
Reframing the problem
The research revealed my true target: tech-savvy, socially-conscious individuals aged 18-40 who wanted to make meaningful charitable contributions but lacked time for extensive research.
The research revealed my true target: tech-savvy, socially-conscious individuals aged 18-40 who wanted to make meaningful charitable contributions but lacked time for extensive research.
The research revealed my true target: tech-savvy, socially-conscious individuals aged 18-40 who wanted to make meaningful charitable contributions but lacked time for extensive research.
Primary persona
Primary persona
Primary persona
Primary persona
Primary persona
Primary persona
DEFINING THE PROBLEM
DEFINING THE PROBLEM
DEFINING THE PROBLEM
How might we connect younger, socially conscious individuals with causes they value while satisfying their needs for trust, meaningful impact, and efficiency?
How might we connect younger, socially conscious individuals with causes they value while satisfying their needs for trust, meaningful impact, and efficiency?
How might we connect younger, socially conscious individuals with causes they value while satisfying their needs for trust, meaningful impact, and efficiency?
IDEATE
IDEATE
IDEATE
Design directions born from insight
Design directions born from insight
Design directions born from insight
Four core themes emerged directly from the research to guide the development of the core features:
Four core themes emerged directly from the research to guide the development of the core features:
Four core themes emerged directly from the research to guide the development of the core features:
Users were emotionally-driven to donate but had no consistent way of finding organisations.
Users were emotionally-driven to donate but had no consistent way of finding organisations.
Users were emotionally-driven to donate but had no consistent way of finding organisations.
Personalized discovery of non-profits based on causes (e.g. hunger, education, animals etc.)
Personalized discovery of non-profits based on causes (e.g. hunger, education, animals etc.)
Personalized discovery of non-profits based on causes (e.g. hunger, education, animals etc.)
Younger donors were often short on time to do thorough research on organisations.
Younger donors were often short on time to do thorough research on organisations.
Younger donors were often short on time to do thorough research on organisations.
Simple tier-based verification system that immediately indicates organisation legitimacy
Simple tier-based verification system that immediately indicates organisation legitimacy
Simple tier-based verification system that immediately indicates organisation legitimacy
Users wanted to see the human impact of their donations through visual storytelling.
Users wanted to see the human impact of their donations through visual storytelling.
Users wanted to see the human impact of their donations through visual storytelling.
Bite-sized, visual impact updates that resemble a social media feed
Bite-sized, visual impact updates that resemble a social media feed
Bite-sized, visual impact updates that resemble a social media feed
Users wanted to be able to make their donations seamlessly and digitally.
Users wanted to be able to make their donations seamlessly and digitally.
Users wanted to be able to make their donations seamlessly and digitally.
Digital donation portal with multiple payment options + dashboard to track impact over time
Digital donation portal with multiple payment options + dashboard to track impact over time
Digital donation portal with multiple payment options + dashboard to track impact over time
With the core features defined, I mapped out user flows to understand how younger donors would move through the discovery, evaluation, and donation process. The flows themselves seemed simple, but the complexity was hidden in navigating questions like:
With the core features defined, I mapped out user flows to understand how younger donors would move through the discovery, evaluation, and donation process. The flows themselves seemed simple, but the complexity was hidden in navigating questions like:
With the core features defined, I mapped out user flows to understand how younger donors would move through the discovery, evaluation, and donation process. The flows themselves seemed simple, but the complexity was hidden in navigating questions like:
How can I personalize discovery without overwhelming users with choice?
How can I personalize discovery without overwhelming users with choice?
How can I personalize discovery without overwhelming users with choice?
How can I present the verification system in a digestible yes trustworthy way?
How can I present the verification system in a digestible yes trustworthy way?
How can I present the verification system in a digestible yes trustworthy way?
How can I deliver impact information that is engaging yet feels legitimate?
How can I deliver impact information that is engaging yet feels legitimate?
How can I deliver impact information that is engaging yet feels legitimate?
Find cause/
donate
Onboarding
Sitemap
Track impact
Find cause/
donate
Onboarding
Sitemap
Track impact
Find cause/
donate
Onboarding
Sitemap
Track impact
With the user flows mapped out, I moved on to creating a sitemap that determined how the app would be structured and what content would live where. Now that I had the key pages defined, I translated these into low-fidelity sketches, exploring different ways to balance discovery, verification, and impact tracking.
With the user flows mapped out, I moved on to creating a sitemap that determined how the app would be structured and what content would live where. Now that I had the key pages defined, I translated these into low-fidelity sketches, exploring different ways to balance discovery, verification, and impact tracking.
With the user flows mapped out, I moved on to creating a sitemap that determined how the app would be structured and what content would live where. Now that I had the key pages defined, I translated these into low-fidelity sketches, exploring different ways to balance discovery, verification, and impact tracking.
THE IDEATING PROCESS
THE IDEATING PROCESS
THE IDEATING PROCESS
Each feature directly addressed a specific barrier that kept younger donors from giving—from discovery paralysis to trust concerns to impact uncertainty.
Each feature directly addressed a specific barrier that kept younger donors from giving—from discovery paralysis to trust concerns to impact uncertainty.
Each feature directly addressed a specific barrier that kept younger donors from giving—from discovery paralysis to trust concerns to impact uncertainty.
DESIGN
DESIGN
DESIGN
Finding the brand's voice
Finding the brand's voice
Finding the brand's voice
The name came from the timeless saying "small drops of water make the mighty ocean." The logo depicts an abstract drop extending into a line representing the ocean, flowing beyond the circular frame to symbolize how small contributions create infinite collective impact.
The name came from the timeless saying "small drops of water make the mighty ocean." The logo depicts an abstract drop extending into a line representing the ocean, flowing beyond the circular frame to symbolize how small contributions create infinite collective impact.
The name came from the timeless saying "small drops of water make the mighty ocean." The logo depicts an abstract drop extending into a line representing the ocean, flowing beyond the circular frame to symbolize how small contributions create infinite collective impact.
Feels more impactful and legitimate - balances warmth with credibility.
Too cutesy/pretty? Is it strong enough to cause people to want to donate their money?
Drop-like symbol
Extends beyond the frame
Resembles an 's'
Feels more impactful and legitimate - balances warmth with credibility.
Too cutesy/pretty? Is it strong enough to cause people to want to donate their money?
Drop-like symbol
Extends beyond the frame
Resembles an 's'
Feels more impactful and legitimate - balances warmth with credibility.
Too cutesy/pretty? Is it strong enough to cause people to want to donate their money?
Drop-like symbol
Extends beyond the frame
Resembles an 's'
My initial instinct was to pursue a hand-drawn, pastel approach to communicate warmth and emotional connection. But as I progressed, the design felt too 'cutesy' to communicate the trust and legitimacy users needed when making financial decisions. The final design evolved to balance approachability with credibility.
My initial instinct was to pursue a hand-drawn, pastel approach to communicate warmth and emotional connection. But as I progressed, the design felt too 'cutesy' to communicate the trust and legitimacy users needed when making financial decisions. The final design evolved to balance approachability with credibility.
My initial instinct was to pursue a hand-drawn, pastel approach to communicate warmth and emotional connection. But as I progressed, the design felt too 'cutesy' to communicate the trust and legitimacy users needed when making financial decisions. The final design evolved to balance approachability with credibility.
DECISIONS AROUND DESIGN
DECISIONS AROUND DESIGN
DECISIONS AROUND DESIGN
Visual design choices needed to go beyond aesthetics and serve functional requirements, especially in a product where money is involved.
Visual design choices needed to go beyond aesthetics and serve functional requirements, especially in a product where money is involved.
Visual design choices needed to go beyond aesthetics and serve functional requirements, especially in a product where money is involved.
TEST
TEST
TEST
Evaluating (and iterating) the solution
Evaluating (and iterating) the solution
Evaluating (and iterating) the solution
Testing with 5 users aged 18-40 provided strong validation for both the concept and usability of the platform.
Testing with 5 users aged 18-40 provided strong validation for both the concept and usability of the platform.
Testing with 5 users aged 18-40 provided strong validation for both the concept and usability of the platform.
100%
100%
Task completion rate
Task completion rate
5 of 5 participants successfully completed 5 of 5 tasks
5 of 5 participants successfully completed 5 of 5 tasks
4.6/5
4.6/5
Ease of use rating
Ease of use
rating
Average score given by users for 'ease of use' across all 5 tasks
Average score given by users for 'ease of use' across all 5 tasks
4/5
4/5
Comprehension score
Comprehension score
'Ease of understanding' score by users for the tier verification system
'Ease of understanding' score by users for tier verification
80%
80%
App adoption
rate
App adoption
rate
4 of 5 users expressed definitive intent to use the platform if available
4 of 5 users expressed definitive intent to use the platform if available
Therefore, the parts of the application that needed work were not around usability or navigability, but rather how to enhance emotional connection, discovery, and comprehension of some of the features.
Therefore, the parts of the application that needed work were not around usability or navigability, but rather how to enhance emotional connection, discovery, and comprehension of some of the features.
Therefore, the parts of the application that needed work were not around usability or navigability, but rather how to enhance emotional connection, discovery, and comprehension of some of the features.
1.
Organisation profiles felt formal and impersonal, missing the emotional connection users needed to engage fully.
BEFORE
AFTER
Included video content of the organisation's activities
Added founder information to give a human face to the organisation
Added donor testimonials for social proof and human connection.
2.
Users wanted the option to support causes in specific regions but could only filter by cause, limiting their ability to find organisations in their areas of interest.
BEFORE
AFTER
Included location information in organisation previews
Added location filtering to the general search page for those who prioritised regional search over cause search
Added location filters WITHIN causes to enable more granular discovery
3.
The difference between ‘General Updates’ and ‘Milestone Updates’ wasn't clear to users, causing confusion when browsing organisation activities.
BEFORE
AFTER
Redefined 'General Updates' to ‘Organisation Updates’ - covering internal developments like partnerships and team changes
Changed Milestone Updates to ‘Impact Stories’ - showing direct impact of donations received
4.
Users assumed donations to an organisation automatically went towards its active fundraisers, not realising these were separate donation opportunities.
BEFORE
AFTER
Added a step to the donation process that presents both options—specific fundraisers and general organisational support—making it clear these are separate opportunities
Outlined what 'organisation support' entails to create transparency
Added a caveat to specify the importance of both types of donations
1.
Organisation profiles felt formal and impersonal, missing the emotional connection users needed to engage fully.
BEFORE
AFTER
Included video content of the organisation's activities
Added founder information to give a human face to the organisation
Added donor testimonials for social proof and human connection.
2.
Users wanted the option to support causes in specific regions but could only filter by cause, limiting their ability to find organisations in their areas of interest.
BEFORE
AFTER
Included location information in organisation previews
Added location filtering to the general search page for those who prioritised regional search over cause search
Added location filters WITHIN causes to enable more granular discovery
3.
The difference between ‘General Updates’ and ‘Milestone Updates’ wasn't clear to users, causing confusion when browsing organisation activities.
BEFORE
AFTER
Redefined 'General Updates' to ‘Organisation Updates’ - covering internal developments like partnerships and team changes
Changed Milestone Updates to ‘Impact Stories’ - showing direct impact of donations received
4.
Users assumed donations to an organisation automatically went towards its active fundraisers, not realising these were separate donation opportunities.
BEFORE
AFTER
Added a step to the donation process that presents both options—specific fundraisers and general organisational support—making it clear these are separate opportunities
Outlined what 'organisation support' entails to create transparency
Added a caveat to specify the importance of both types of donations
1.
Organisation profiles felt formal and impersonal, missing the emotional connection users needed to engage fully.
BEFORE
AFTER
Included video content of the organisation's activities
Added founder information to give a human face to the organisation
Added donor testimonials for social proof and human connection.
2.
Users wanted the option to support causes in specific regions but could only filter by cause, limiting their ability to find organisations in their areas of interest.
BEFORE
AFTER
Included location information in organisation previews
Added location filtering to the general search page for those who prioritised regional search over cause search
Added location filters WITHIN causes to enable more granular discovery
3.
The difference between ‘General Updates’ and ‘Milestone Updates’ wasn't clear to users, causing confusion when browsing organisation activities.
BEFORE
AFTER
Redefined 'General Updates' to ‘Organisation Updates’ - covering internal developments like partnerships and team changes
Changed Milestone Updates to ‘Impact Stories’ - showing direct impact of donations received
4.
Users assumed donations to an organisation automatically went towards its active fundraisers, not realising these were separate donation opportunities.
BEFORE
AFTER
Added a step to the donation process that presents both options—specific fundraisers and general organisational support—making it clear these are separate opportunities
Outlined what 'organisation support' entails to create transparency
Added a caveat to specify the importance of both types of donations
100%
Task completion rate
5 of 5 participants successfully completed 5 of 5 tasks
4.6/5
Ease of use
rating
Average score given by users for 'ease of use' across all 5 tasks
4/5
Comprehension score
'Ease of understanding' score by users for tier verification
80%
App adoption
rate
4 of 5 users expressed definitive intent to use the platform if available
WHAT TESTING SAID
WHAT TESTING SAID
WHAT TESTING SAID
Users needed both emotional connection AND practical control—they wanted to feel moved by causes while maintaining agency over where and how their donations were directed.
Users needed both emotional connection AND practical control—they wanted to feel moved by causes while maintaining agency over where and how their donations were directed.
Users needed both emotional connection AND practical control—they wanted to feel moved by causes while maintaining agency over where and how their donations were directed.
REFLECT
REFLECT
REFLECT
DISCOVER
DISCOVER
DISCOVER
DONATE
DONATE
DONATE
UPDATE
UPDATE
UPDATE
TRACK
TRACK
TRACK
Addressing the market gap
Addressing the market gap
Addressing the market gap
Based on the feedback provided, users see Small Drops as a platform that bridges the gap by:
Based on the feedback provided, users see Small Drops as a platform that bridges the gap by:
Combining rigorous transparency with compelling storytelling
Combining rigorous transparency with compelling storytelling
Combining rigorous transparency with compelling storytelling
The app genuinely feels legit, which makes me feel like the causes supported by the app are legit… it makes me motivated to donate
The app genuinely feels legit, which makes me feel like the causes supported by the app are legit… it makes me motivated to donate
The app genuinely feels legit, which makes me feel like the causes supported by the app are legit… it makes me motivated to donate
Offering broad cause coverage without creating overwhelming choice
Offering broad cause coverage without creating overwhelming choice
Offering broad cause coverage without creating overwhelming choice
It feels really well organised, I like that I can find things to donate to this way. It's all in one place so I can be more intentional.
It feels well organised, I like that I can find things to donate to this way. It's all in one place so I can be more intentional.
It feels really well organised, I like that I can find things to donate to this way. It's all in one place so I can be more intentional.
Using modern engagement methods that work for younger donors
Using modern engagement methods that work for younger donors
Using modern engagement methods that work for younger donors
I feel like the updates are really useful, it's much more digestible with these smaller posts… the newsletters they send are too much
I feel like the updates are really useful, it's much more digestible with these smaller posts… the newsletters they send are too much
I feel like the updates are really useful, it's much more digestible with these smaller posts… the newsletters they send are too much
Final thoughts
Final thoughts
Final thoughts
1.
1.
Research across different age groups can be crucial
Research across different age groups can be crucial
Research across different age groups can be crucial
Without testing age differences, I would have built a generic solution that satisfied no one.
Without testing age differences, I would have built a generic solution that satisfied no one.
Without testing age differences, I would have built a generic solution that satisfied no one.
2.
2.
Aesthetic choices need to serve functional requirements
Aesthetic choices need to serve functional requirements
Aesthetic choices need to serve functional requirements
My initial visual design undermined trust. Visual design must support the product's purpose.
My initial visual design undermined trust. Visual design must support the product's purpose.
My initial visual design undermined trust. Visual design must support the product's purpose.
3.
3.
Trust requires transparency and emotion
Trust requires transparency and emotion
Trust requires transparency and emotion
Users wanted both verification and emotional connection to feel confident donating.
Users wanted both verification and emotional connection to feel confident donating.
Users wanted both verification and emotional connection to feel confident donating.
If I had to do it again…
If I had to do it again…
If I had to do it again…
The biggest thing I'd change? Being more intentional about my design direction from the start. I didn't fully consider how crucial the visual design would be for this type of product, which left me quite lost during the design phase and required significant changes later on. I'd also test the final product with non-profits themselves to validate whether the kind of commitment this platform requires is actually feasible for them to maintain. Most importantly, I'd involve people who don't donate at all to test whether Small Drops could actually convert non-donors rather than just improve the experience for people already inclined to donate.
The biggest thing I'd change? Being more intentional about my design direction from the start. I didn't fully consider how crucial the visual design would be for this type of product, which left me quite lost during the design phase and required significant changes later on. I'd also test the final product with non-profits themselves to validate whether the kind of commitment this platform requires is actually feasible for them to maintain. Most importantly, I'd involve people who don't donate at all to test whether Small Drops could actually convert non-donors rather than just improve the experience for people already inclined to donate.
The biggest thing I'd change? Being more intentional about my design direction from the start. I didn't fully consider how crucial the visual design would be for this type of product, which left me quite lost during the design phase and required significant changes later on. I'd also test the final product with non-profits themselves to validate whether the kind of commitment this platform requires is actually feasible for them to maintain. Most importantly, I'd involve people who don't donate at all to test whether Small Drops could actually convert non-donors rather than just improve the experience for people already inclined to donate.