The problem
The problem
The problem
LehLah already had a storefront product (a content creator's dedicated, shoppable homepage), but creators weren't sharing it. Competitor storefronts were more recognisable and used more widely, while LehLah's version wasn't building the same confidence, and adoption was low.
We ran 6 interviews with current creators using LehLah to understand why.
LehLah already had a storefront product (a content creator's dedicated, shoppable homepage), but creators weren't sharing it. Competitor storefronts were more recognisable and used more widely, while LehLah's version wasn't building the same confidence, and adoption was low.
We ran 6 interviews with current creators using LehLah to understand why.
LehLah already had a storefront product (a content creator's dedicated, shoppable homepage), but creators weren't sharing it. Competitor storefronts were more recognisable and used more widely, while LehLah's version wasn't building the same confidence, and adoption was low.
We ran 6 interviews with current creators using LehLah to understand why.
Creators didn't see their storefront as meaningfully different from Instagram — followers could already discover their content and products there, so the storefront wasn't earning its place.
Creators didn't see their storefront as meaningfully different from Instagram — followers could already discover their content and products there, so the storefront wasn't earning its place.
Creators didn't see their storefront as meaningfully different from Instagram — followers could already discover their content and products there, so the storefront wasn't earning its place.
THE 'BIG' INSIGHT
THE 'BIG' INSIGHT
THE 'BIG' INSIGHT
That perception traced back to four things:
That perception traced back to four things:
That perception traced back to four things:
1.
No search or categorisation — nothing that gave followers a reason to browse the storefront over just scrolling Instagram
No search or categorisation — nothing that gave followers a reason to browse the storefront over just scrolling Instagram
No search or categorisation — nothing that gave followers a reason to browse the storefront over just scrolling Instagram
2.
A content-first approach — the storefront mirrored an Instagram reel pattern rather than differentiating from it
A content-first approach — the storefront mirrored an Instagram reel pattern rather than differentiating from it
A content-first approach — the storefront mirrored an Instagram reel pattern rather than differentiating from it
3.
No visible impact on sales — creators couldn't see that the storefront was actually converting followers into buyers
No visible impact on sales — creators couldn't see that the storefront was actually converting followers into buyers
No visible impact on sales — creators couldn't see that the storefront was actually converting followers into buyers
4.
A UI that didn't feel intuitive, clean, or premium — nothing that made creators feel inclined to share it as their own space
A UI that didn't feel intuitive, clean, or premium — nothing that made creators feel inclined to share it as their own space
A UI that didn't feel intuitive, clean, or premium — nothing that made creators feel inclined to share it as their own space
The solution
The solution
The solution
The work split into two phases:
V1 focused on giving creators a reason to use the storefront at all. We cleaned up the interface into something that felt clean, premium, and intuitive, and shifted the model from content-first to product-first (closer to how ShopMy approaches it), so the storefront felt more like a shopping destination than a replica of a social media feed.
V2 focused on conversion from followers to buyers. We designed a detailed search and categorisation system: structured product categories, keyword search, similar-product recommendations. The intent was to give users a faster, more product-led path from discovery to purchase, translating directly into more conversions.
Note: V2 hasn't launched yet, so the visuals below reflect the V1 redesign (until the project goes live)
The work split into two phases:
V1 focused on giving creators a reason to use the storefront at all. We cleaned up the interface into something that felt clean, premium, and intuitive, and shifted the model from content-first to product-first (closer to how ShopMy approaches it), so the storefront felt more like a shopping destination than a replica of a social media feed.
V2 focused on conversion from followers to buyers. We designed a detailed search and categorisation system: structured product categories, keyword search, similar-product recommendations. The intent was to give users a faster, more product-led path from discovery to purchase, translating directly into more conversions.
Note: V2 hasn't launched yet, so the visuals below reflect the V1 redesign (until the project goes live)
The work split into two phases:
V1 focused on giving creators a reason to use the storefront at all. We cleaned up the interface into something that felt clean, premium, and intuitive, and shifted the model from content-first to product-first (closer to how ShopMy approaches it), so the storefront felt more like a shopping destination than a replica of a social media feed.
V2 focused on conversion from followers to buyers. We designed a detailed search and categorisation system: structured product categories, keyword search, similar-product recommendations. The intent was to give users a faster, more product-led path from discovery to purchase, translating directly into more conversions.
Note: V2 hasn't launched yet, so the visuals below reflect the V1 redesign (until the project goes live)
The outcome
The outcome
The outcome
With this redesign, we hope that:
With this redesign, we hope that:
With this redesign, we hope that:
1.
Creators stop seeing the storefront as extra work — with real value attached, sharing it becomes worth the effort
Creators stop seeing the storefront as extra work — with real value attached, sharing it becomes worth the effort
Creators stop seeing the storefront as extra work — with real value attached, sharing it becomes worth the effort
2.
The storefront earns its own identity — no longer a mirror of Instagram, but a space that looks and functions like the creator's own brand
The storefront earns its own identity — no longer a mirror of Instagram, but a space that looks and functions like the creator's own brand
The storefront earns its own identity — no longer a mirror of Instagram, but a space that looks and functions like the creator's own brand
3.
It becomes a stronger pitch for new creators — a more appealing, competitive storefront gives LehLah a better case for attracting a wider range of creators
It becomes a stronger pitch for new creators — a more appealing, competitive storefront gives LehLah a better case for attracting a wider range of creators
It becomes a stronger pitch for new creators — a more appealing, competitive storefront gives LehLah a better case for attracting a wider range of creators
Note: Detailed metrics will be available when V2 launches
Note: Detailed metrics will be available when V2 launches
Note: Detailed metrics will be available when V2 launches
I worked with Tiana on a key app project over the course of a month. She was efficient, detail-oriented, and consistently went above and beyond to ensure even the smallest nuances were addressed.
From ideation through to execution, she delivered high-quality work within timelines despite operating in a remote, contractual setup. The feature she helped build was well received by our users, and her contribution added clear value to the outcome.
I worked with Tiana on a key app project over the course of a month. She was efficient, detail-oriented, and consistently went above and beyond to ensure even the smallest nuances were addressed.
From ideation through to execution, she delivered high-quality work within timelines despite operating in a remote, contractual setup. The feature she helped build was well received by our users, and her contribution added clear value to the outcome.
I worked with Tiana on a key app project over the course of a month. She was efficient, detail-oriented, and consistently went above and beyond to ensure even the smallest nuances were addressed.
From ideation through to execution, she delivered high-quality work within timelines despite operating in a remote, contractual setup. The feature she helped build was well received by our users, and her contribution added clear value to the outcome.
Anuktha Nayak
CMO - LehLah
Anuktha Nayak
CMO - LehLah
Anuktha Nayak
CMO - LehLah
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